Social media offers tremendous opportunities for small and local retail businesses to find customers online.
People looking for local businesses will find you easily if you leverage social media platforms well. Social networks are ideal for showcasing most retail products since many are optimized to share images.
In this post, we’ll look at different ways that you can make the best use of social media features to become visible online and attract customers. With consistent effort and good quality content, you’ll be able to engage your audience and thrive as a local retailer.
1. Be present on multiple platforms
Today, you’ll find your audience active on different platforms. It’s worthwhile doing some research to find out where your target demographic is most likely to be present. Did you know that nearly 50% of adults on Facebook are above the age of 65? The younger generations, Millennials and Gen Zers, form the largest proportion of users in newer networks like Tik Tok and Snapchat.
Information like this can help you focus on the right platforms for your business. However, it’s important to be present on different networks to target your audience more easily. You’ll also make it easy for people to find you.
When creating your social media profiles, make sure that you use every feature by filling in all the information sections. Adding small details about where your business is located, your operating hours, and adding images with descriptions can have an impact on whether your business shows up as a result for local search queries.
2. Build a content calendar
The biggest mistake that many businesses make is not creating a content calendar. Research on digital marketing shows that the one major difference between top-performing businesses and ones that do poorly is the use of documented content marketing strategies.
Once you’ve set up your social media profiles, you’ll need to start publishing content right away and on a consistent basis. You’ll soon see that creating content for several platforms is challenging, more so when you have to do it daily or even multiple times a day. To add another layer of complexity, each social network favors different types of content.
So, create a content calendar for your social media by planning posts for at least two weeks. You can schedule these posts by using social media management tools and then focus on responding to comments and converting your audience into paying customers.
A content calendar ensures that you maintain a consistent tone of voice in your marketing. You’ll also use your time effectively and free up resources to deal with other customer issues.