Resource pages can be turned into an incredibly valuable asset. And yet, a lot of the websites that use them do this quite poorly, without any prior thought being poured into their creation.
If you are asking yourself whether you need a resource center on your site, the answer to that question is Yes, with a capital Y.
They provide additional information, and they are a great way to entice users to stay on your pages longer. They can offer some true value to your audience, helping you stand out and be memorable.
Here are five tips on designing compelling resource pages that you can later leverage into conversions:
Select a Few Key Topics
Resource pages don’t have to be endless. You don’t necessarily have to keep adding to them, and you can stick to just a few of the most valuable topics you find will benefit your readers and potential customers the most.
You can find these topics via a third party research tool like Ahrefs or SEMRush. Look for phrases and questions people need answered when dealing with your line of products or services.
You can also turn to the “People also ask” section of Google Search. You can even select the topics yourself, based on your understanding of your work and the industry you operate in.
Here’s an example from LFA Capsule Fillers – their resource page features only four articles, but all of them are relevant to their products and would be of interest to potential customers.