2020 was undoubtedly a year of fast moves and changes in the digital environment. As businesses found their doors shuttered due to the pandemic, they struggled to find ways to
How to Earn Backlinks that Comply with Google’s Guidelines
Google has set quality standards for various ranking factors that focus on earning backlinks rather than paying for it. The quality guidelines discourage the use of any unfair means for
Determining the Best Time to Post on Instagram
How Instagram Post Time Affects the Promotion of Your Brand Is there a better time to post on Instagram, or is this concept already too old? After all, the modern
Referral Marketing: How It Works and Why It is So Effective for Small Businesses
Research results have shown that referral marketing is more effective than traditional billboard advertisements, TV commercials, etc. Come to think of it. You probably ask the people around you first
5 Ways to Avoid the Post-Holiday Sales Slump
What is it that people tend to spend on after the holidays? One common trend is self-improvement. The other is indulgent spending. According to data published in 2016, ringing in
How to Build a Content Marketing Funnel to Boost Sales
A content marketing funnel allows you to effectively guide prospects from simply being aware of your brand to making an actual purchase. It’s a documented strategy that employs various types
How to Build an Entrepreneurial Sales Team
The front lines that your sales team steps into has never been more challenging. Hustling for business no longer means spending longer hours and perfecting the process. Cutting through the
How Health & Wellness Small Business Owners Can Capitalize on Digital Marketing
In the last year, health and wellness became a top priority for many consumers. With gyms shut down and doctors’ offices closed, the demand for online services soared. Small businesses
The 4 Forces Driving the Newsletter’s Return to Power
Today’s media landscape evolves so quickly in terms of platforms, technologies and user preferences that it can be easy to overlook the tried-and-true vehicles that continue to deliver new audiences
Best Practices for Keeping Your Database Clean
Washing your car can be rewarding. Scrubbing your kitchen is satisfying. Organizing your home office facilitates productivity. And cleaning your bedroom can help you relax or, even, sleep better. And