COVID Crisis

Business Creativity During the COVID Crisis Leave a comment

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While the changes brought about by COVID-19 on public life have been thoroughly discussed, the changes that have been made to how small businesses operate are also remarkable.

For many, the crisis has been a make-or-break moment, where your business must change or risk financial devastation. Changes that had previously been considered impossible or far-fetched are now moving at warp speed. The fundamentals of every business — what to sell, who to sell it to, how to sell it, and how to get paid — have been scrutinized for every company.

Here, we take a look at a few of the trends that have emerged in the flurry of entrepreneurial creativity, and what to consider to integrate them into your long-term strategy.

Everything To-Go
With social distancing measures and closures of many venues like retail stores, restaurants, and hotels, entrepreneurs were suddenly tasked with finding a way to make their products portable, either for takeaway or delivery. For some, the learning curve was higher than for others, but pure creativity drove nearly every industry forward.


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