How Instagram Post Time Affects the Promotion of Your Brand
Is there a better time to post on Instagram, or is this concept already too old? After all, the modern principles of the feed algorithms have eliminated the direct influence of posting time on audience reach. However, the principle works. For example, posts published during the day are more responsive than those that appeared at 5:00 in the morning.
The conclusion is next: the relevance of post publication matters. Instagram algorithms take into account when the post was downloaded. New posts – if they meet other quality criteria – are shown in the subscribers’ feeds above. We will give recommendations on this issue, but remember: you should focus only on the convenient time for your audience.
How to choose the time for posting, focusing on the target audience?
When is the best time to post to Instagram? This question is surrounded by myths. There are many recommendations, but in general they are similar: the best time is morning (about 10 a.m.) and evening (at 6 p.m.) on weekdays. But in fact, everything is much more complicated.
In 2018 this team examined 460 million publications from 580 thousand groups and accounts in seven social networks. Experts evaluated the average response to the post depending on the time of its appearance in the feed.
The first criterion is the day of the week. The greatest involvement was in publications made on the weekend, particularly on Sunday. Then followed Monday. The lowest activity rate was on Saturday. On the remaining days, the data were almost equal.
The second criterion is time. The theory of an active reaction in the morning and evening periods (when the working day ends) turned out to be true. Bursts of involvement are either from 10 to 11 a.m., or from 7 to 10 p.m. At noon, the figure is growing, but not much.
As for the night posts (from midnight to 6 a.m.), the reaction is weak. The lowest rate is at 5 in the morning.