What is marketing compliance and why should you care?
Marketing compliance is a collective term that’s used to cover all of the rules, laws and standards, to which brands must adhere, when producing any type of content. This not only applies to their marketing ads and sales content but also to how consumer data is used and stored.
When you follow marketing compliance, you are ensuring that consumers are not being lied to or misled by your brand(s). In addition, there are laws that protect customers’ privacy, how a brand collects information about them and how the brand communicates with them.
Marketing campaigns that do not follow Marketing Compliance not only harm their relationships with their consumers but there can also be legal repercussions.
3 Marketing Compliance Use Cases
Marketing compliance ensures your brand follows the law. We’ve listed 3 examples of use cases, below, where marketing compliance keeps your business on the right track.
Brand consistency and consistent brand guidelines are important to make sure your company is always presented as consistent as possible. Brands with consistent presentation are more likely to be recognized than those with an inconsistent message. When your branding is uniform, your ads will also be market-compliant.
Product specifications and prices are additional aspects that fall under marketing compliance. There are national and international rules in place which businesses must follow, when listing their product specifications and prices. Only products that make evidence-based claims can be considered marketing compliant.
Terms of service is another aspect to consider for branding. Brands must provide consumers with clear and accessible information about how their services work, as well as their terms and conditions.
How to Ensure Marketing Compliance
It can be simple to make certain your marketing is compliant by taking steps such as correctly training your team, creating and using templates, and using digital tools for reviews and approval.