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The coronavirus has hugely impacted (mostly negative) prestige beauty sales, according to The NPD Group, as reported by WWD and yahoo!life.
The data shows sales in the 2nd quarter were $2.8 billion, down 36% from the year before. Online sales skyrocketed though, growing more than 90%, which was 61% of industry sales.
Products cycled in and out of popularity. Larissa Jensen, beauty industry advisor for NPD, told WWD, that April was the “toughest month across every category in beauty.” At one point, she added, “skin care was half of all industry sales. As we came out [of lockdown], we started to see the shift more toward makeup and fragrance.” Jensen said the decline was unprecedented, “We’ve seen segments and subsegments decline, but not at the total industry level.”
It wasn’t all bleak. Some market segments boasted increased sales, including: