It’s no secret that strong communities are the backbone of small business. When the world went online due to COVID-19, people began seeking out a sense of community through online platforms, and it’s a natural jump for small businesses to do the same. In fact, according to Bluehost’s recent survey of over 500 small businesses in the US, seven in ten small business owners recognized the importance of an increased online presence during the pandemic.
Not only does this allow them to reach their key audience in a targeted way, but when businesses embrace online communities, they build brand credibility, customer loyalty and are able to engage one-on-one with customers. Online communities are a powerful tool for small businesses, as they bring people with similar interests together to discuss something they all have in common: supporting your business.
Building Long-Lasting Relationships and a Sense of Exclusivity
As your online community continues to grow – whether that be through Facebook groups, a Telegram message thread, email newsletters or through your own business page on social media – it’s crucial to create an environment that allows you to connect with customers on a deeper level.
This connection enables small businesses to build brand loyalty by engaging customers authentically in a way that lets them know they care. When patrons of your business know that their opinions are heard and matter, they are more likely to develop a long-lasting relationship with your company, giving you their business time and time again.