A content marketing funnel allows you to effectively guide prospects from simply being aware of your brand to making an actual purchase.
It’s a documented strategy that employs various types of content and distribution techniques to reach customers at every stage of the buyer journey.
In short, the right content marketing funnel will help you attract potential customers and guide them through the path from their first interaction with your brand to their ultimate conversion into a paying customer.
In this article, we take a look at how you can build a content marketing funnel to boost sales in your business.
So, let’s dive right in!
Your sales funnel will be focused around the 3 stages of your sales funnel:
- Top of the Funnel (TOFU)
- Middle of the Funnel (MOFU)
- Bottom of the Funnel (BOFU)
Step #1: TOFU – Spark an Interest
The main goal of any content marketing strategy is to attract and engage a targeted audience so you can increase profitable customer action and achieve your marketing goals.
This process starts at the top of the funnel (TOFU). Also known as the “awareness” stage, this stage is the starting point of the customer journey and the funnel’s most populated area.
People at this stage have just recognized that they have a problem or need, but they aren’t ready to buy yet. In fact, most of them have probably never heard of your product or brand.
The goal here is to attract their attention and spark an interest in what you have to offer.
The content you create should provide the best answers for any questions or queries they might have pertaining to your business, products, or services – and it should be easy to find for those searching for it online. At this stage, it’s all about gently introducing people to your brand.