Google has set quality standards for various ranking factors that focus on earning backlinks rather than paying for it. The quality guidelines discourage the use of any unfair means for acquiring links in order to manipulate the search engine rankings and availing the undue benefit. Some of the points it narrates are;
- Not to buy or sell links
- Not to create dedicated pages for cross-linking
- Not to extensively promote articles
- Not to require compulsory backlinks in different CMS pages
The online presence and ranking of your webshop greatly depend upon quality backlinks if you wish to attract search engine traffic, specifically from Google. Therefore, it is mandatory for you to comply with its guidelines and earn natural and organic backlinks. Following are some of the tips that can help you skip the spam techniques and find the arena of building true and fair backlinks.
Ask Employees and Clients for Endorsements
Search engines appreciate backlinks that are acquired naturally. However, there are people who are involved in your business but not contributing to your websites’ backlinking bank. These may primarily include your employees and clients.
For example, your employees would be sharing their job experience and learning journey on a blog or social media. You can ask them to mention your website in terms of employers, which is all true and fair. Similarly, you can enlist your product or services on your clients’ websites. Most of the websites proudly highlight their suppliers and service providers on their websites.
For example, blogs often suggest their web hosting, development, and designing service providers. The lawyers, accountants, and real estate agents also get a mention on their clients’ websites.