So many things have changed with 2020, including consumer trends. Covid-19 affected everybody uniquely. The average buyer has not been an exception to the impact of the pandemic and many people have had to review their consumption and spending habits. With the uncertainty of the times, watching consumer trends and customer experience predictions is vital for businesses now more than ever in recent history.
What Are Consumer Trends and Why Is It Important to Keep an Eye On Them?
Consumer trends are the principles and values that guide buyers’ choosing of particular goods and services in comparison to others. Each individual is unique which means their choices and preferences will also be specific to them.
However, the individual is also influenced by their society and the culture that is around them. For example, if the society is wealthy and flashy, consumers may opt for branded purchases. That is the customer trend of that place. Thus, cultural and societal values drive customer trends, and you need to keep your team thinking innovatively in order to follow them.
A business that is aware of the demands and values of its buyers is simply more likely to succeed in keeping consumers in right through the sales pipeline. This means being aware of the current and future trends, so you can adjust your products and services accordingly.
Therefore, customer trend forecasting is important for creating a sustainable and relevant brand.
With the pandemic unsettling and shifting the nature of customers and their consumption, 2021 requires companies to be intuitive about what their audiences need and to transform their marketing and e-commerce to suit these needs.
Here are 5 consumer trends that will hit any businesses relying on marketing and e-commerce in 2021:
1. Public to Private
The slogan of this pandemic, aired and spread globally, has called for people to “stay home.” And millions, if not billions, have tried to obey for their health and that of their loved ones. This has left the public space desolate, as face-to-face experiences were limited. Essentially, consumers have gone private!
Consumers are also no longer comfortable with returning to pre-pandemic social etiquette and engagement, fearing exposure to the virus. A British study showed that 20 percent of people looked to continue shopping online for the foreseeable future. Brands now have to find ways to get their products inside people’s homes to support customers’ protection of their health.
Brands also have to cater to the changing needs that come with privatization. For example, with more people working from home, writing a blog about an in depth comparison of Glip vs Skype is more relevant than a piece on the cheapest travel options for commuters in your city.