What is it that people tend to spend on after the holidays? One common trend is self-improvement. The other is indulgent spending. According to data published in 2016, ringing in the New Year causes people to think about the purchases they deferred during the year or which may have seemed self-indulgent. With a simple Google Trends search, you can get a better idea of what people tend to look for in this period. For example, in 2020, the topic of “seasonal sales” saw a 250% rise in popularity, which, in itself, is an indicator that people are ready to spend. You just have to predict the why and the what.

Sales and Promotions
If you take a look at the Google Trends data above, you’ll see that people may not spend as much during the post-holiday sales slump. But, they’re still open to making purchases.

So, if you’ve got the stock, now may be the perfect time to organize sales and promotions. Are you making room in your inventory for new items? Trying to keep the ball rolling? This is a great time to retarget consumers who failed to purchase in November and December. Moreover, now may be the ideal moment to start implementing that loyalty program you’ve been putting off for months.

Now, you may be thinking that advertising campaigns aren’t a spend worth making during the post-holiday sales slump. And that may be true for some businesses. But, it still doesn’t mean you shouldn’t invest in optimizing your ecommerce store.

The slow period at the beginning of the year is the perfect time to look over your content and make any necessary adjustments. If there are any articles you haven’t gotten around to writing or some that need updating – now’s the time to do these tasks.

Furthermore, now is the ideal time to start investing in SEO so that your website is fully optimized for organic traffic once your buyers become ready to spend.



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