Despite distribution of a vaccine, businesses should still be prepared for several more months of stay-at-home orders before normalcy returns in late 2021. Most businesses deemed nonessential have had to either close their doors completely or figure a way to interact with customers without contact. Businesses have increasingly turned to video, and integrated the feature into their technologies or completely created new systems to help maintain connections, while remaining socially distanced.

Creating relationships without in-person interactions is something that companies had to grapple with as COVID spread. Businesses turned to video technologies, not only to interact with customers but also with employees, and collaboration tools have stretched to many new uses to substitute for the lack of face-to-face communication.

As an internal communication tool, many companies turned to video conferencing like Zoom, Google Meet, Lifesize and Microsoft Teams for keeping their teams working in-sync. Microsoft reports that the number of video calls on “Teams” grew over 1,000 percent in 2020. Compared to December 2019 when Zoom had on average 10 million daily meeting participants, in December 2020 it boasts 350 million.

The addition to the infusion of video into business operations was at first a panic-solution to replace in-person meetings, but use of the technology will continue to grow in 2021. The world got very comfortable doing things via video in 2020 and the desire for convenience is not going away, even after the pandemic fades from memory. A few ways it will maintain part of everyday life include:

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